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Following several months in development, design, hoop-jumping and approval by Apple Igoshi has gone on sale in the Apple Appstore. We’re embarking on a simple marketing campaign using Twitter, RSS, a multilingual website and emailing of promotion codes. Thanks to all who have helped so far. Read the rest of this entry

We went down to Oxford Geek Night last night and did some guerilla usability testing for our new iPhone app Igoshi.

We simply placed the open app in front of several people and asked them to play with it. We didn’t tell them what it was, what it was for or how to use it. It was brilliant to watch their faces when the moment of realization came. Everyone worked out very quickly it was for ordering “stuff” when your language skills just aren’t up to it. Really quite good fun!

For anyone who missed it here’s the Igoshi demo on Youtube and thanks to all those who helped out.

One of the nice things about being a small company is that it’s possible to experiment with new ideas and technologies. We decided to look at the iPhone platform and see what we could do. The result is the travel application Igoshi. Read the rest of this entry