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One of the nice things about being a small company is that it’s possible to experiment with new ideas and technologies. We decided to look at the iPhone platform and see what we could do. The result is the travel application Igoshi. (more…)

On the home page of the Standard Ease website is written the title “We are easy“. I am thinking of changing it to “We are simple” having this weekend read John Maeda’s “The Laws of Simplicity“. Using the phrase “We are simple” as a marketing slogan may have a slightly negative connotation. But why is Maeda’s book a must read for the digital media industry? Because it challenges the “logic of demand” – why pay more and get less? The answer is that you’re not getting less at all - you just don’t see the bigger picture. (more…)

It’s my last full week at Graphico before stepping off the edge and going solo with the new company. I have one outstanding project to finish-up, Geek night at Oxford on Wednesday and some bags to pack for a trip to Italy. We open the doors to Standard Ease on Monday 21 July. From my time at Oxford Brookes to the present I have seen a lot happen in Front-end web development. (more…)