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We went down to Oxford Geek Night last night and did some guerilla usability testing for our new iPhone app Igoshi.

We simply placed the open app in front of several people and asked them to play with it. We didn’t tell them what it was, what it was for or how to use it. It was brilliant to watch their faces when the moment of realization came. Everyone worked out very quickly it was for ordering “stuff” when your language skills just aren’t up to it. Really quite good fun!

For anyone who missed it here’s the Igoshi demo on Youtube and thanks to all those who helped out.

Brighton left me buzzing with new ideas. I began to think about monkeys, Madison Avenue and how to avoid being recruited by the Moonies. (more…)